MARKETING

 

Marketing is more than just advertising a product to a mass audience. It’s about knowing your customer through market research, understanding the best way to target them through media they already consume, developing a marketing plan and innovating on that product. The resources available within this topic will help you guide your students through all of these!

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Zip Code Lookup

by Youth Entrepreneurs

Zip Code Lookup is a way for teachers to not only discuss what a market analysis is with students but also for students to conduct a brief market analysis of their own.
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Jones Soda Research & Development

by Youth Entrepreneurs

The Jones Soda activity is a marketing activity that can be used to introduce the Marketing Mix to your students. It can also be used to dive deeper into marketing after having introduced the Marketing Mix. This activity can be used to show multiple different things and facilitate different discussions in the classroom.
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Invention Activity

by Youth Entrepreneurs

There are many ways you can foster creativity in your students and the Invention Activity is one of them. In the Invention Activity, there is no right or wrong, no impossible. There are no lines to color in. No box to stay in. You get to allow your students to be as innovative as possible while using the supplies you have provided.
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Innovation Activity

by Youth Entrepreneurs

The Innovation activity gives the student an opportunity to take an existing product and improve it. When doing this activity it is important to remind students that innovation is not just about creating new products, but improving existing products to meet new needs, demands, requirements, etc.
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Hershey's Market Research

by Youth Entrepreneurs

This two-part activity is designed to familiarize your students with basic market research. The purpose of the activity is to give students an opportunity to, in Part 1, design a simple market research survey. In Part 2, your students will implement the results of the market research survey.
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Garbology

by Youth Entrepreneurs

Garbology is an activity that will give students an understanding of observational market research. It’s designed to test students’ assumptions and give them a fresh perspective on reaching their target audience.
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Alphabet Soup

by Youth Entrepreneurs

The purpose of Alphabet Soup is to reinforce the importance of a recognizable logo.
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