This activity is designed to encourage your students to think about why customers buy certain products.

The activity supports the Entrepreneurship Content Standards/Performance Indicators as follows:

• D.01 Explain the nature of effective communications,

• D.08 Make oral presentations,

• L.09 Develop strategy to position product/service,

• L.14 Determine market segments,

• L.15 Select target markets,

• L.24 Select advertising media

This resource is part of the Entrepreneurship Learning Activities collection.

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