Just a reminder, the National Board for Professional Teaching Standards (NBPTS) has a great resource page up-to-date on Certification 3.0. Find what you need to recruit new candidates: http://www.boardcertifiedteachers.org/resources There are recruitment flyers, videos, a Prezi, etc. available to download. The added benefit is that they are constantly being up-dated as Certification 3.0 continues to be developed. Of course, the value proposition from your association’s point-of-view is yours to define or perhaps redefine given changes to the process, new thoughts about organizing, and teacher leadership. If you are unsure of what is new and different about Certification 3.0, that information is also available on the page.