Students will learn about persuasive techniques used in political advertisements. Then they will create and present their own political TV ad to demonstrate their understanding.

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In this unit, students will complete an online tutorial, write a storyboard of a 30-second TV ad, film and edit the ad, and then present it to the class. Required time for unit: 2-3 weeks (can run concurrent with other units since much of the project is completed outside the school day)
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Students will visit the Holt Media Scope website and use this worksheet to keep track of key points from the online tutorial.
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Holt Media Scope Website

by Sarah Lorntson

Direct students to this website to view an interactive tutorial about persuasive techniques in political TV ads. Students should fill out the Media Scope worksheet while they navigate the tutorial.
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This document includes the full instructions for the student-created Political Ad. Students write a detailed storyboard of their commercial, film and edit the ad, and then present it to the class.
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This SMART Notebook file outlines the requirement for the group's final presentation of their political ad. If you do not have SMART Notebook installed on your computer, you can open the file at http://www.express.smarttech.com
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Use this rubric to assess group storyboards before they begin filming the advertisement.
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Politcal Ad Video Rubric

by Sarah Lorntson

Use this rubric to evaluate students' political advertisements.
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Use this rubric to evaluate the group's presentation of the final video ad.
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