The United States presidential election of 2008 saw Democratic candidate Barack Obama defeat Republican candidate John McCain. This election was historically significant because it saw the potential for our first African American president or female vice president. Both sides of the election utilized various forms of media to increase the impact of their campaigns.
Knowing how to analyze and interpret the elements of a presidential campaign is the responsibility of every United States citizen. In this lesson, we will lead the students in analyzing the multiple ways in which television advertisements can impact voters.
Prior to this lesson, students will understand the basics of United States government and the political election process.
Whole class, groups of 4-5
After completing this lesson, students will be able to analyze the purpose and effectiveness of political campaign elements in order to make more educated decisions in future elections.
How does the presentation (color, tone, imagery, etc.) of political campaign ads attempt to sway the opinion of voters? How do the advertisements portray the candidate? What is the role of the media in political elections?
A rubric for participation in the activity will be provided in the Google Presentation.
Benchmark or Standards:
Standard 2: Evaluate The Roles, Rights, And Responsibilities Of United States Citizens And Determine Methods Of Active Participation In Society, Government, And The Political System.
SS.912.C.2.3: Experience the responsibilities of citizens at the local, state, or federal levels.