The U S Census publishes data on all aspects of the population that can provide information for all types of market research and business development projects. As a teacher you will want to encourage students to use this data to do the following.

• Gauge the competition

• Calculate market share

• Locate business markets

• Study business markets

• Locate distributors or resellers

• Site location

• Design sales territories and set sales quotas

• Evaluate investment opportunities

• Evaluate new business opportunities

• Enhance business opportunity presentations

• Public policy and statistics

The activity supports the Entrepreneurship Content Standards/Performance Indicators as follows:

• A.24 Use external resources to supplement entrepreneur’s expertise,

• A.31 Use creativity in business activities/decisions,

• D.09 Explain the nature of written communications

This resource is part of the Entrepreneurship Learning Activities collection.

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