This two-part activity is designed to familiarize your students with basic market research. The purpose of the activity is to give students an opportunity to, in Part 1, design a simple market research survey. In Part 2, your students will implement the results of the market research survey.

LESSON RESOURCES

 

MATERIALS LIST

  • Hershey’s Market Research handout
  • Poster board/easel paper/ butcher paper/ large post-it paper
  • Markers

 

LESSON THEMES

  • To achieve the best results with this activity you should use it after having taught your students the basics of market research and the Marketing Mix.

 

Collection Contents

Hershey-s-Market-Research-Handout

by Youth Entrepreneurs

Hershey-s-Market-Research-Handout
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Hershey-s-Market-Research Activity Guide
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