This two-part activity is designed to familiarize your students with basic market research. The purpose of the activity is to give students an opportunity to, in Part 1, design a simple market research survey. In Part 2, your students will implement the results of the market research survey.
- Hershey’s Market Research handout
- Poster board/easel paper/ butcher paper/ large post-it paper
- To achieve the best results with this activity you should use it after having taught your students the basics of market research and the Marketing Mix.