As they prepared for the election of 1840, both Democrats and Whigs were organized for campaigning on a national scale. In an election that would turn out an astounding 80 percent of a greatly expanded electorate, campaigners sought to appeal to a wide range of voters in a variety of voting blocks. The contest between Martin Van Buren and William Henry Harrison marked the first truly modern presidential campaign, with methods today's students are sure to recognize.
Lessons in this unit allow students to become familiar with the issues and personalities and to review an assortment of primary documents. As students analyze them, they reflect on the presidential campaign of 1840. How was it conducted? What was the role of campaign advertising? How crucial were issues to the election of William Henry Harrison? How crucial was image?
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